New Look at the Manchester City Centre are providing a whopping 15% off every clothing essential when you spend £40 or more on selected pieces.
This is a sales tactic implemented to increase sales over competitors such as Burton menswear and Zara, whom also implemented similar sales tactics.
Furthermore, discount cards are provided for both potential and existing customers to use in-store as some people prefer offline shopping over online.
The discount cards would also work online and at the back of the card, a discount code is provided which can be used to purchase items and get the 15% discount whenever you spend £40 or more at Newlook.
Since New Look is a British global brand, people from cities in other countries are aware of the retailer and their position on selling high quality clothing to customers at a cost effective rate – these individuals are more likely to spend on clothing; thus increasing the retailers sales figures and profits. In addition, this becomes beneficial for the retailer and the customers from the city centre and across Manchester.
This also applies to suits, blazers, sports jackets and tuxedos.
The retailers mission statement is to put the customers at the heart of everything they do, which being one of the reasons they manufacture garments of high quality that’s long lasting for the fraction of price other high-street retailers would sell them. Newlook, UK.
“To grab the best discount you would find anywhere in the city centre – spend £40 or more”. I spoke to an employee at New Look about the discounts and its benefits.
The goal is to further increase brand loyalty since there are high levels of competition, this is the best we could do for both our potential and existing customers.
Luke Akinfenwa
CityCentreNews 